FRUTAS FRESCAS CORTADAS Y BANDEJAS LISTAS PARA FIESTAS
Fresh from the Start
Crazy Fresh launched in 2010 with one bold idea: make fresh, healthy food ridiculously convenient. We started by slicing, dicing, and packaging ready-to-eat produce that didn’t just save time—it actually tasted better. Our team works daily to deliver high-quality, hand-cut fruits, veggies, and deli items to stores across the Midwest, all prepped just hours before hitting the shelf.
We’re here to prove that fresh doesn’t have to be complicated. It just has to be done right and fast. That’s what Crazy Fresh is all about.
Why "Crazy Fresh"?
This is our most common question, and with a name like this, we get it.
We chose “Crazy Fresh” because it captures exactly what sets us apart. Our products aren’t just fresh, they’re crazy fresh. When a store places an order, it’s hand-cut, packed, and delivered within 24 hours. That means what you see on the shelf was made just yesterday.
From trusted local farms to your store’s produce section, we move fast to lock in quality, flavor, and peak nutrition. It may sound a little crazy, but that’s exactly the point
Fresh Runs in the Family
Crazy Fresh was built on the strong foundation of Russ Davis Wholesale, a trusted name in fresh produce since 1955. What began as a small-town produce distributor has grown into a leading Midwest supplier with a reputation for quality, reliability, and innovation.
As an employee-owned company (ESOP), Russ Davis Wholesale is powered by a team that takes real pride in their work because they’re not just employees, they’re owners. That same passion and care extend into every Crazy Fresh product, from the produce we prep to the partnerships we build.
With over 60 years of produce expertise behind us and a team that’s truly invested, we’re proud to carry the legacy forward, delivering fresh, fast, and flavorful food every single day.
